MARKETING IN RETAIL BANKING MCQ

Q,189. Marketing in retail banking  means
a. Identifying needs of customers and developing appropriate product or  service
b. Providing efficient delivery channels to make them avail the products   continuously
c. Both (a) + (b)
d. Creations and delivery of customer satisfying  services

Q.190. What are the 7Ps, ingredients for effective marketing?
a) Product/Price/Promotion/Place/People/Process/Physicalevidence
b) Patronage/Perception/Profitability/Perfection/Preface/   Performance/Periodically
c) Permanently/Persist/Personalize/Permissiveness/Pertinent/Phenomenal/Physiological
d) Some of (b) and some of (c)
Q.191. Product or  service can  be defined
(a) Capacity to provide satisfaction
(b) Capacity to provide use and return
(c) Both (a) + (b)
(d) None
Q.192. Price in marketing refers to the rate of interest    for-
a. Resultant transaction cost
b. Born by the customer
c. An availing product or service
d. Both (a) + (b)
Q.193. Promotion of the product refers to the efforts of the banks to reach the customers through    -
(a) Personnel Selling and  Publicity
(b) Advertisement and Sales  Promotion
(c) Both (a) + (b)
(d) Otherpromotional  measures
Q.194. Place in marketing of retail banking refers to    -
a) Branch
b) Online   ATMs/Internetbanking/mobilebanking
c) Both (a) + (b)
d) Road show
Q.195. People in marketing refers to  -
a. Banker
b. Customer
c. Banker and Customer
d. Public in general
Q.196. Process in retail  banking  marketing is -
(a) Organisational  activities
(b) For marketing of final product to customers (c)Through delivery channels
(d)All above
Q.197. Physicalevidenceisoneofthefundamentalingredientsineffectiveretailbankinginbanks,     Define
a. Developing tangibility in intangibility  concept
b. Developing efficient support services like ATM card, Debit card/personalised cheque   book
c. Presence of employees in the branch
d. Both (a) + (b)
Q. 8,   Howtheeffectivenesscanbemeasuredinretailbanking?
a) Responsefrom customers and satisfied  customer


b) Repeated purchases or availmentof  services
c) Both (a) + (b)
d) Think about the competitors
Q.199. Bank marketing of retail banking services refer to  -
(a) Identifying  themostprofitablemarkets/assessingneedsof  customers/adaptingto   changingenvironment
(b) Adaptingtochangingenvironment/settingdevelopmentgoalsandplantoachievethem
(c) None of above
(d) Both (a) + (b)
Q.200. Marketing mix means
a. Product-Price-People-Place
b. Patronage-Perception-profitability-performance
c. Personalise-Pertinent-Preferance-Perfection
d. Physiological-Permanently-Periodically-physical    evidence
Q.201. Seven Ps in Marketing-mixcontribute substantially to the effectiveness of -
a. Delivery Channels
b. Marketingmix
c. Employees to work hard
d. Profitability of the bank
Q.202. Corporate banking is not driven  by-
a) Numberof customers
b) Morecustomers  moreprofitability
c) Smaller client base
d) None of above


ANSWER-

189
C
190
A
191
C
192
D
193
C
194
C
195
C
196
D
197
D
198
C
199
A
200
A
201
B
202
D












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